Peter Sutton
Brand & Partnerships Director
Peter brings extensive automotive knowledge and experience from a strategic perspective. Working in various sectors from retail, wholesale, financial services, and more recently software provides him with a holistic approach to problem solving. Peter has worked in senior positions with Inchcape Automotive Retail (IAR)l, General Electric (GE), Hyundai Motor Company Australia, Volkswagen Financial Service, Ferrari Australasia as well as being a small business owner. While in Sydney, Peter pioneered the development of the Volkswagen Financial Services business within Volkswagen Group Australia. He launched their Guaranteed Future Value program(s), deployed innovative financial services led retail programs to support branded sales including product development.