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Fluidauto and Auto Auctions Launch Simulcast Partnership
Fluidauto has launched its advanced simulcast auction software with Auto Auctions, enabling real-time digital bidding alongside live physical lanes. The technology connects both dealer networks in one platform, expanding reach, driving stronger competition, and showcasing the next generation of wholesale remarketing.
24th September
Fluidauto has announced the successful launch of its simulcast auction technology in partnership with Auto Auctions, part of the Suttons Group.
The new collaboration brings together Fluidauto’s advanced digital platform with Auto Auctions’ established physical lanes, enabling a seamless live-streamed bidding experience every Wednesday. The simulcast format allows dealers to view and bid on vehicles in real time from any location, extending buyer reach and increasing clearance opportunities.
“This partnership is about combining the best of both worlds,” said Chris Eade, Executive Director of Fluidauto. “By merging physical auctions with our digital simulcast solution, we’re unlocking more buyers, stronger competition, and ultimately better results for sellers.”
Auto Auctions currently runs physical auctions on Tuesdays and Thursdays across three lanes. The new Wednesday simulcast adds a dedicated midweek channel with up to 50 vehicles listed and clearance rates of around 70%. Dealers from both the Auto Auctions and Flipacar networks are able to participate, creating one of the strongest wholesale marketplaces in the country.
The launch marks another milestone in Fluidauto’s mission to modernise vehicle remarketing through digital-first, modular solutions that can be tailored to OEMs, rental companies, fleet operators, finance providers, and auction partners alike.
Fluidauto has announced the successful launch of its simulcast auction technology in partnership with Auto Auctions, part of the Suttons Group.
The new collaboration brings together Fluidauto’s advanced digital platform with Auto Auctions’ established physical lanes, enabling a seamless live-streamed bidding experience every Wednesday. The simulcast format allows dealers to view and bid on vehicles in real time from any location, extending buyer reach and increasing clearance opportunities.
“This partnership is about combining the best of both worlds,” said Chris Eade, Executive Director of Fluidauto. “By merging physical auctions with our digital simulcast solution, we’re unlocking more buyers, stronger competition, and ultimately better results for sellers.”
Auto Auctions currently runs physical auctions on Tuesdays and Thursdays across three lanes. The new Wednesday simulcast adds a dedicated midweek channel with up to 50 vehicles listed and clearance rates of around 70%. Dealers from both the Auto Auctions and Flipacar networks are able to participate, creating one of the strongest wholesale marketplaces in the country.
The launch marks another milestone in Fluidauto’s mission to modernise vehicle remarketing through digital-first, modular solutions that can be tailored to OEMs, rental companies, fleet operators, finance providers, and auction partners alike.