Simulcast is a distribution tool

Simulcast increases reach.

It does not automatically increase price.

The outcome depends on:

• Stock quality
• Buyer mix
• Timing
• Presentation

Where simulcast performs well

It works best when:

• Vehicles are easy to assess
• Buyer demand already exists
• Physical lanes are active
• Digital buyers trust the data

Poor setups get exposed quickly.

Common simulcast mistakes

• Sending low-quality stock
• Overloading lanes
• Weak inspection data
• Treating it as a fix-all

Format doesn’t solve fundamentals.

How to decide if simulcast fits

Ask:

• Do buyers already want this stock?
• Is the inspection data strong?
• Is timing critical?

If yes, simulcast can amplify results.

Final thoughts

Simulcast is leverage, not magic.

Use it deliberately.

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